Crest Electronics Timeline

About Crest

Purpose

To develop, market and deliver leading Entertainment and Technology Accessories supported with category solutions that maximise our partners' success.

Vision
To be Australia's leading Entertainment and Technology Accessory partner, by delighting our customers with exceptional products, service and support.

Background

Founded by Wofgang Olbertz in 1977, and supported by his two sons Dirk and Ralph, Crest Electronics began trading from the family home. Today Crest is located in ‘state of the art’ facilities in Brendale, a Northern suburb or Brisbane, after outgrowing previous locations five times.  

With over 30 years experience, Crest develops, markets and distributes more than 700 Entertainment Technology Accessories including its own Crest range to maximise consumers experience at home, in the car or on the go.  Crest is recognised as a market leader, servicing more than 4000 retail stores across the country, covering all channels including traditional electrical, mass merchandisers, discounters and commercial outlets. Crest also has a long partnership with leading international consumer lifestyle brand Philips, exclusively representing their AV accessories and headphone range.

Crest is constantly searching for new markets and new technologies to continue its growth beyond where its stands today. With the rapid changing of today’s fast paced technology lifestyle, who knows what tomorrow may bring?

Recognised as a valuable partner by its customers, Crest delivers a total category management approach and value added services including;  an extensive range of contemporary products and brands covering all segments, attachment selling training, shelf management, in-house art & marketing, development of retailer exclusive ranges, and all backed by a state of the art warehouse system to name a few.

Along the way Crest has enjoyed success as one of Queensland’s leading businesses, winning the coveted National Telstra Business of the Year Award “Small Business” in 2002 and again as a finalist in the “Medium Business” category in 2008.

Products from Crests extensive range include, AV cable, TV Mounts, Surge Protection Powerboards, Antennas, Headphones, iPod and IT accessories and many more.  Many of these products are under the Crest brand, while a number of supporting sub brands have been developed including Earth Smart, Platinum, Bracket Pro and iProtect.